By Matt Southern. Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel…
By Lane Ellis. Experiential content will help drive 2020’s digital agenda, and savvy B2B marketers should take notice. Experiential is a word with subtly…
Sourced from Search Engine Watch. As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92…
By Andrew Rowell Big Tobacco likes to stay ahead of the curve – it has to in order to survive. Its fundamental problem is…
By Tyler Sonnemaker. Pinterest surpassed Snapchat as the third-largest social media network in the US, according to a report from eMarketer. EMarketer predicted that…
By Jared Newman. Spare a thought, if you will, for the digital advertisers who have grown dependent on knowing your exact whereabouts at any…