By Peter Boyd Of all the business analytics tools used today, the most popular one is Google Analytics, which is a data-tracking tool offered…
By Kristina Monllos In recent years, marketers have been on a tear to take back control of their brands. Much of that has been…
By Jodi Amendola The marketing world has become increasingly data-driven. Just ask anyone who has innocently searched for a product online only to be…
Sourced from Forbes. In a fast-paced world consumed by digital media, it can feel impossible to grab someone’s attention. Companies often struggle to stand…
Sourced from AdAge CMOs go on record about their New Year’s pledges According to an oft-cited statistic from U.S. News and World Report, 80…
“Breaking the Sound Barrier” AAI Nuts and Bolts of Advertising seminars form part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and…