By Neil Shaw. “Good. My thoughts on this kind of stunt are unprintable.” Facebook has taken down Conservative Party adverts which used edited versions…
By Kimberly A. Whitler One of the most enjoyable parts of shifting from practitioner (GM/CMO roles) to professor has been the opportunity to connect…
By Kristina Monllos Ad buyers have a lot of gripes about Facebook’s ad platform, but it still reigns supreme because it offers targeting and…
By Mitrovman Mitrovski Need to Build a Marketing Plan for Social Networking? That’s not an easy task. Many of us have difficulties in understanding…
By James Wood B2B marketers can be very focused on the short term, and who can blame them? Sales are putting on the pressure…
By Hana Habib and Lorrie Cranor Two Carnegie Mellon researchers write that opting out of online tracking remains incredibly confusing. You’ve probably encountered a…