By Jascha Brinkmann Thanks to Hiten Shah who generously reviewed an early draft of this article. Some day at the end of last year I stumbled over a post by…
By Kale Panoho The use of analytics is no longer limited to big companies with deep pockets. It’s now widespread, with 59% of enterprises…
By E.J. Samson. A new study shows just how much consumers want brands and culture to mix Commerce and culture have always intersected—even though…
By Nicole Kobie Channel 4 and Virgin Media are adopting Sky’s AdSmart advertising system. Sky says it can put viewers into groups of 5,000…
By Jergan Callebaut We know that exceptional content is what makes a brand. We also know that analysing our data to very specifically target…
By Gaurav Bhandari Developing a holistic data strategy Enterprises of all sizes, all over the world, have now recognized that data is an integral…