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News October 7, 2019

Is Alibaba Really The Amazon Of China?

By Trefis Team Alibaba is often referred to as the ‘Amazon of China’ because of its growth trajectory being nearly identical to that of…

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News October 7, 2019

17,000 data points from 50 top brands prove that diversity in ads is good for their bottom lines

By Jeff Beer A new study from Deloitte agency Heat found that representation in ads correlated with an increase in both stock price and…

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News October 4, 2019

7 reasons why effective PR is more important than ever

By Dorothy Crenshaw  Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment,…

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News October 4, 2019

This Is A Creative Emergency – Why Advertising Must Stop Playing Both Sides On Climate Change

By Solitaire Townsend On the 31st March 1929, a young woman stepped out into a bustling New York street in the height of the…

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News October 4, 2019

Ex-Shortlist chief Mike Soutar named Evening Standard CEO

By John McCarthy Media veteran Mike Soutar, a former editor of FHM and co-founder of Shortlist Media, has been appointed chief executive of The…

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News October 3, 2019

The Best Time Of Day To Post On Instagram Is More Complicated Than You Think

By Syeda Khaula Saad With the complicated algorithms and secrets behind hashtags, Instagram isn’t just a hobby anymore — it’s a science. And if…

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