By Erik Sherman Hype isn’t a good reason to invest in marketing tools without thoroughly checking them out. Influencers? Don’t trust ’em. Not the…
Sourced from The Wall Street Journal Ecosystem partnerships and cross-functional teams can help spur innovation and enable agility at companies pursuing digital maturity. Many…
By Paul Matthews In 2018, the world has been shaken by the usage of big data: the Cambridge Analytica scandal, which was related to…
By Paul Talbot From Oscar Meyer to Ore-Ida, Kraft Heinz has been the steward of leading brands for generations. I recently asked CEO Miguel…
By Jim Tobin Instagram recently added new countries to its test in which it’s hiding the number of likes a given post gets from…