By Shannon Prager John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising…
Sourced from The Economic Times Facebook exerted more control over Instagram over the last two years. If you have been seeing more ads on…
By Patrick Hanlon We’ve always known that Direct To Consumer shoppers were writing their own rules. Now, thanks to a new study by IAB…
By Cassie Kozyrkov Understanding the value of two completely different professions Statistics and analytics are two branches of data science that share many of…
Sourced from https://squareup.com What exactly are customer segmentation and targeting? Marketers throw around terms like customer segmentation and targeting a lot, but what exactly…
By Mathew Richard, The 21st century is all about creativity. People and companies are finding new ways of marketing. From traditional marketing strategies to…