By Alison Griswold Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time…
By Anna Hensel As Amazon continues to set shipping expectations, competing marketplaces and platforms are racing to ensure their sellers don’t fall behind. This…
By Nick Bastone Google is making another go at a social network. Named Shoelace, the app aims to be a hyperlocal social network for…
By Karissa Bell Facebook is trying to shine a light on one of the more confusing aspects of the advertising industry: how webs of…
By Joshua Nite Scene from a dinner party: “So, Josh, what do you do?” “I’m in marketing.” “Oh, like Mad Men? Ad campaigns and…
Sourced from TopRank Marketing While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying…