By Helen Pollitt Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into…
By Michael Brenner All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular…
By Rebecca Stewart Having successfully in-housed its own media buying and planning, Lastminute.com has launched a consultancy arm – Playbook – to help other…
By James Henderson Partners building out IT services are best positioned to capitalise in a big data and analytics (BDA) market set to experience double-digit…
By Emily Dreyfuss and Issie Lapowsky Facebook is trying to redefine authoritativeness on the internet as part of its efforts to fight the spread of…
By Imogen Watson A report from Kantar has shown that consumers are suffering from ad fatigue, with bombardment and oversaturation putting the UK ad…