Sourced from Forbes Email is a great marketing tool, especially in the business-to-business (B2B) world. But professionals may receive hundreds of emails every week,…
By Judy Tian LinkedSelling is a marketing agency that helps B2B companies generate high-quality leads and appointments through social media, such as LinkedIn, and email.…
By Nancy Marshall Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could…
By Brian Carroll How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s…
By Manish Dudharejia Eventually somebody will write something unpleasant about your business. You better have a plan. Reputation management in the age of the internet is…
By Katie Fabiszak Portfolio marketing deserves to have a seat at the strategic table alongside other executives Results of a recent SiriusDecisions survey show…