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News January 30, 2019

How the Financial Times is building brand loyalty among young readers

By  Jessica Davies For subscriptions publishers like the Financial Times, cultivating regular reading habits with younger generations is essential to securing future paid customers.…

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News January 29, 2019

How to Create Amazing Remarketing Funnels: 5 Tips You Need to Know

By Christi Olson In my opinion, every single paid search campaign should be a remarketing campaign. Gasp, I said it. Should, not could. Should, because…

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News January 29, 2019

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

By Derek Gleason     Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor…

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News January 29, 2019

Predictive Analytics and AI Drive Up Customer Lifetime Value

By Matthew Kelleher We focused our efforts on seeing whether using Predictive Analytics combined with AI driven marketing automation can help improve the customer experience…

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News January 28, 2019

What 199 Days in a Row of Blogging Taught Me About Bad Ideas

By Christopher Mance II Today represents 199 days in a row of writing a daily blog. One of the most important things I’m learning on…

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News January 28, 2019

Does Your Business Have the Right People with the Right Skills for the Future?

By Mark Rinaldi, According to PwC’s 21st Annual Global CEO Survey, 80 percent of CEOs worry about the availability of key skills in the…

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