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News January 31, 2019

What creatives make of Gillette’s dividing ad on toxic masculinity

By John McCarthy For better or worse, Gillette has sparked a debate about the next generation of masculinity in light of the Me Too…

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News January 31, 2019

Ad blocking is still a ‘substantial threat to publisher revenue streams’

By Lucinda Southern Ad blocking, which caused mild hysteria in 2016, no longer grabs as many headlines but is still a substantial threat on a…

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News January 31, 2019

As Trust Among Consumers Wavers, Authenticity is Critical

By  Michael Fertik Facebook might be under fire for questionable data management practices, but that doesn’t mean businesses should shy away from social media…

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News January 30, 2019

Four Ways Social Impact Will Affect Businesses In 2019

By  Patsy Doerr Major headlines from 2018 – like the rise of the #MeToo Movement, California’s legislation to increase the number of women on…

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News January 30, 2019

Will Personal Branding Replace the Logo Trend? Kali Uchis Says Yes

By Rachel Hahn Kali Uchis isn’t one to shy away from a logo. Rihanna may have been among the first to usher in the…

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News January 30, 2019

How the Financial Times is building brand loyalty among young readers

By  Jessica Davies For subscriptions publishers like the Financial Times, cultivating regular reading habits with younger generations is essential to securing future paid customers.…

Read More
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