By Stephanie McNeal If it’s time for you to take the mic in 2025, this step-by-step guide will help you get set up. The…
By Tiernan Ray This new approach, based on natural selection, dramatically improves the reliability of large language models for practical tasks like trip planning. Here’s…
By Douglas Van Praet The science of seeing. Key points Predictive processing explains how the brain anticipates and shapes brand perceptions. Strong brand associations,…
By Aman Gupta The year 2024 was nothing short of exciting, with several events that may dictate the world’s future, such as the National…
By Hunter Thurman This is the tenth instalment in a series that unpacks the decision-making factors behind shopper and consumer behaviour. A series that…