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News November 8, 2018

With Snap Originals, Snapchat turns to TV-like show programming

By Tim Peterson Two years after Snapchat premiered its first original show, original programming has taken on new importance for the app, which has…

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News November 7, 2018

Sorel’s outdoor campaign changes according to the exact temperature outside

By Alexandra Jardine Latest reactive OOH work by Grand Visual is running in London and Manchester Outdoor footwear brand Sorel is the latest advertiser…

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News November 7, 2018

How to Make Print Marketing More Personalized than Digital

Sourced from BRANDUNITED These days, when you think of marketing, your thoughts probably turn to digital marketing. You may be pouring your marketing budget…

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News November 7, 2018

Measuring Experiential Marketing: Finding Tangible KPIs In Ephemeral Experiences

By Emily Ketchen “Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. For experienced marketers, reaching consumers has often…

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News November 6, 2018

What’s all the fuss about FOMO?

By Sophie Katsali When was the last time you saw a queue outside of what you would call a fairly ‘ordinary’ restaurant? Or an…

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News November 6, 2018

Instagram Adds Anti-Bullying Tools

By Gavin O’Malley Marking his first official move since taking the reins at Instagram, Adam Mosseri is taking aim at bullies and anyone else…

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