Sourced from Atlanta Small Business Network Facebook is a powerful tool, but only if used correctly. Two out of three businesses on Facebook, however, do…
By YUVAL BEN-ITZHAK Using machine learning to weed out fakery on social media is just the beginning; a lot more needs to be done…
By Jason Houck What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent…
By Kevin Blackwell When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Practitioners would choose an available stream…
By Annie Pilon You don’t need to wait for a new year to update your business’s processes. But when the calendar changes, it serves as…
By Michael Lock Among the many uses of web-based intent data is its ability to profile the buyer’s journey for B2B technology. Consider today’s most…