By Maria Jones Affiliate marketing is an online market where advertisers or merchants pay the individuals or companies who do the task of promoting the…
By Dan Gingiss The one constant about social media is change, so it’s a good practice to step back once in a while and ensure…
By Mark Schaefer For the last few years “influencer marketing” has been the hottest topic around so it is only reasonable that we would…
By Mike Johnson Even if you think you are anonymous online, the truth is you’re not. You may be hiding behind a username and a…
Sourced from Digital Marketing Depot Instead of focusing on single leads, more and more B2B companies are increasing their ROI by focusing on accounts. Today’s…
By Sylvia Jensen A recent survey of UK consumers by Acquia revealed lacklustre demand for personalised experiences. Sylvia Jensen, VP EMEA marketing at Acquia, argues…