By Matthew J. Belvedere “The world needs advertising more than ever. We just need to make it more relevant,” says AT&T Advertising and Analytics CEO…
By Kurt Wagner Plus Messenger’s autoplay video ads, Pinterest’s shopping ambitions and more news from Cannes Lions. Greetings from Cannes Lions, the annual advertising…
By Austin Weinstein For Snap Inc., hype matters. And for Wall Street analysts, as users go, so goes the hype. Snap has fallen 8.1…
By Sarah Perez YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video…
By Shareen Pathak The influencer backlash has washed up on French shores. The early days of the Cannes Lions festival saw some strong words…