By Rebecca Stewart AppNexus is looking to take on the Facebook-Google ‘duopoly’ with a tool it has claimed will give advertisers “100% viewable buying…
By Rebecca Stewart Over the last three years, Lastminute.com has scaled up its programmatic capabilities and found new sources of revenue in letting other…
By WNIP The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a…
By Emma James These days, it seems like an increasing number of people are using social media for one reason or another. Is your business…
Sourced from Business 2 Community Having a well-planned mobile marketing strategy is an important part of building your personal brand on social media. Leveraging…
By Brendan Gahan Here are three ways to help — not hurt — your brand on social media. Social media has become increasingly influential as…