By Susan Gilbert Building a loyal following is not difficult when you know which tools to use. Connecting with the right people can help…
By Andrew Seel Brands are shifting from influencer advertising to a strategy of putting marketing into the hands of employees, their best influencers. Cannes…
By Rebecca Stewart AppNexus is looking to take on the Facebook-Google ‘duopoly’ with a tool it has claimed will give advertisers “100% viewable buying…
By Rebecca Stewart Over the last three years, Lastminute.com has scaled up its programmatic capabilities and found new sources of revenue in letting other…
By WNIP The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a…
By Emma James These days, it seems like an increasing number of people are using social media for one reason or another. Is your business…