By Tanya Dua AT&T’s acquisition of AppNexus will open up loads of new web inventory and technology pipes to power the telecom’s aggressive ambition to challenge not…
By Russ Stoddard It’s widely said that the traditional advertising industry is on the decline. Last year, according to an article published in The…
By Kevin George Being a marketer is tough. From identifying the different sources for capturing prospects and onboarding them to nurturing and motiving them to…
By Rick Munarriz Snapchat’s parent company is moving into soft-scripted documentary shows featuring a YouTube star — a recipe that hasn’t worked for Google before.…
By Gregg Keizer Microsoft in the past week updated its Edge browsers for Android and iOS, adding a built-in web advertisement blocker – a…
By Matthew J. Belvedere “The world needs advertising more than ever. We just need to make it more relevant,” says AT&T Advertising and Analytics CEO…