By Patrick McGreevy Once a rare sight, electronic billboards that flash new ads every few seconds have sprouted up by the hundreds along California…
By Jacob Snelson If you’ve followed the media lately, you would think Facebook has crashed and burned. You’d be under the assumption that millions…
By Ari Zoldan Branded content can entertain people or teach them something, resulting in better brand engagement. There was a time when branded content…
By Susan Gilbert Building a loyal following is not difficult when you know which tools to use. Connecting with the right people can help…
By Andrew Seel Brands are shifting from influencer advertising to a strategy of putting marketing into the hands of employees, their best influencers. Cannes…
By Rebecca Stewart AppNexus is looking to take on the Facebook-Google ‘duopoly’ with a tool it has claimed will give advertisers “100% viewable buying…