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Uncategorized January 6, 2025

Is Content Marketing The Future Of Influencer Marketing?

By Aurelie Sauthier The boundaries betwee and content marketing are becoming less distinct for experts in our industry, prompting an important question: Is content…

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News January 5, 2025

Most Strategy Work Isn’t Strategy At All

By Alex Brueckmann, Every year, millions of leadership hours are poured into what companies call “strategy.” Yet months later, those same organizations often find…

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Uncategorized January 3, 2025

Google Is Losing Ground to Unexpected Rivals in Search Ad Revenue and Name Popularity, According to New Estimates

By Sherin Shibu  Gen Z is barely using Google as a verb anymore. Google is the most popular search engine in the world, but its dominance…

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Uncategorized January 2, 2025

OpenAI’s SearchGPT Could Mark the Beginning of the End to Google’s Search Dominance

By Rachel Curry SearchGPT is already dubbed by some as the “Google killer.” Arvind Jain, a former Google (GOOGL) engineer and now CEO of the enterprise…

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Uncategorized December 31, 2024

The Future Of Marketing: 10 Game-Changing Insights From The Creator Economy

By Kristen Dolan Over the course of this year, I’ve helped brands navigate seismic industry changes, from Oracle’s departure from the advertising business to Google’s cookie phase-out…

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Uncategorized December 30, 2024

Facebook Announces New Monetization Program for Creators

By Lindsey Gamble Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads,…

Read More
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