By Ruth Connor Back in the land of B2C marketing, I could build a water-tight business case for TV using insight from Think Box,…
By Kara Bloomgarden-Smoke Live journalism with a decidedly literary bent. Pop-Up Magazine, an innovative event that re-creates the experience of reading a smart, general interest…
By Aaron Brooks With thousands of followers loyally taking their recommendations and interacting with their content, it’s no wonder that brands are keen to add…
By Greg McBeth There’s no more dangerous myth in sales than that of the “lone wolf.” Grounded in 20th-century sales culture and reinforced by individual-oriented…
By Dan Patterson In an interview with TechRepublic, Adweek’s Josh Sternberg talked about the blending of editorial and advertising content as a tactic to…
By Michael Houlihan & Bonnie Harvey Digital marketing is an investment. It takes time to mature before it can pay you back. This is a…