By Jessica Davies Ad tech is not immune to jumping on new trends. Remember big data? These days, blockchain is the latest craze. Interest — if…
By Jennifer Jamack Social media can be a great digital marketing tool for your business when you use it correctly. However, there are several ways…
By Louise Matsakis If you click on the right-hand corner of any advertisement on Facebook, the social network will tell you why it was targeted…
By Jacob Kleinman There are plenty of great ad blockers to choose from, but most just delete the ads or replace them with something less…
By Joe Mandese Reflecting a strategic push by marketers to bypass conventional advertising and media-buying, so-called “content marketing” has grown in a relatively short…
By Allison Schiff Europe’s General Data Protection Regulation (GDPR) will kill the third-party data ecosystem. Or third-party data isn’t going anywhere.The truth sits somewhere…