By Holly Thatcher In 2018, every business knows that having a strong social media presence is no longer optional. It’s the most powerful tool…
By Larry Kim Personal branding is more important than ever in the modern digital age – with all the opportunities and tools on offer, you…
Brand managers, get on it! By MediaStreet Staff Writers Energy companies in the UK are using specific branding approaches instead of product innovation to…
Posted by Impression n the beginning, when online marketing was merely a twinkle in the eye of the internet, gaining online exposure for your…
By Jennifer Faull nstead of price-focused ads, Ryanair’s marketing plans for the coming year will increasingly focus on customer service improvements and building its…
By David Leonhardt Most new entrepreneurs see a “brand” as a logo or slogan. For them, Nike’s brand is a swoosh with “Just do it!”…