By Chad S. White Less personalization in your email marketing strategy? You heard that right. The Gist Optimizing campaign frequency. Adjust email frequency based on engagement.…
By Nicola Davis Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail…
By Martin Zwilling Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today, as well as becoming more and…
By Louise Watson, Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller Group says the key to…
By Aytekin Tank Just a week after launching its R1 artificial intelligence model, DeepSeek took the title for most downloaded free app in the United States.…
By Catherine Brinkman AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you need to know. Hyper-personalized…