A new survey indicates that 1 in 5 small businesses use social media in place of a website. Many assume a website is cost-prohibitive…
By Brian Wallace According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected…
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By Hajra Rahim. Here are some of the main mistakes that big businesses make when it comes to using Twitter, Facebook, Instagram and the rest.…
By Jennifer Myers. Innovative ideas often come from brainstorming with peers—but does who you brainstorm with matter? Yes, say Assistant Professor Rembrand Koning and…