By Dustin Briley Influencer marketing was a huge trend in 2017, and it will continue to grow in the coming years. Instagram influencer marketing…
Magazines Ireland joins with EMMA, the European Magazine Media Association, ENPA and more than 50 stakeholders from 19 different European countries from across industry…
By George Slefo. Google has confirmed to Ad Age that an industry trade body tasked with deciding which “annoying” ad formats web browsers should…
By Jennifer Faull Boots No7 has launched an interactive “digital education platform” for its skincare products after finding women were baffled by the array…
By Richard Whitman , Have you ever tried to buy a pair of shoes via the Footlocker website? According to Google retail guru Kiran Mani…
Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to…