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News November 29, 2017

Snapchat’s programmatic ads fetch $3-$8 CPMs

By Ross Benes Snapchat’s ad rates have taken a hit since it started selling ads programmatically. CPMs for Snapchat inventory that’s sold in open…

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News November 28, 2017

The psychology of Web design: How colors, typefaces and spacing affect your mood

By Amber Leigh Turner A great web design is so much more than just delivering content and making it look good. When visitors come…

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News November 28, 2017

Why You Can’t Solve Problems with Teamwork, Genius, or Creativity

By Brenda Do  If you want to create brilliant products and solutions, you should hire the best geniuses, give them an environment to flourish,…

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News November 28, 2017

Daydreaming Is a Sign of Intelligence, So Go Ahead and Let Your Mind Wander

By Megan Parry Creativity and productivity are important concepts around here — we’re always looking for new ways to unlock our creativity and increase our…

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News November 27, 2017

How do I Know if my Online Ads Work When 90% of my Sales are Offline?

A recent study in the journal Marketing Science has shown that online display ads can increase both online and offline retail sales. This provides…

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News November 27, 2017

To Engage Employees, Steal This Idea from Top Brands Like Jaguar, Absolut and Mastercard

By Alison Davis. Marketers are using this strategy to combat clutter. How to leverage the concept for employee engagement Ask any marketer what keeps him…

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