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Uncategorized February 10, 2025

​​Brand Strategy Spoilers: What Are the Emotional Consequences of Choosing Your Brand?

By Hunter Thurman This is the tenth instalment in a series that unpacks the decision-making factors behind shopper and consumer behaviour. A series that…

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Uncategorized February 10, 2025

Gen Z and the age of experiential marketing

By Charlie Coombs Welcome to the latest edition of The Gen Zer. This week, we take a look at how brands are creating unique experiences to appeal…

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Uncategorized February 7, 2025

What is Blue Ocean Strategy? 3 Key Ways to Build a Business in an Uncontested Market

By Howard Enders Edited by Micah Zimmerman Exploring “Blue Ocean” opportunities involves navigating uncharted territory where few understand the problem, offering both excitement and risk. Key Takeaways…

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Uncategorized February 7, 2025

14 Goals These Marketing Pros Set For 2025 (And Why You Should Too)

Sourced from Forbes There’s no time like the start of a new year to refresh your goals or put a new spin on an…

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Uncategorized February 6, 2025

Brand Strategy Requires A Target Audience First Approach

By Paul Bailey I’ve been going to meetings, with both B2C and B2B clients, for over 25 years now. Many things have changed over…

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Uncategorized February 6, 2025

Entrepreneurs Use Social Media All Wrong. Instead of Creating Content, Treat Your Profile Like A Sales Page

By Jonathan Goodman Creating content is an overrated way to build a business. Here’s a better way. For every 18-year-old on social media who thinks…

Read More
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