By Tom May Marketing agency Knowlton is a master at using humour in advertising. Its co-founder explains how you can replicate its success—with a…
By Greg Peters AI is the biggest jolt of energy marketing has felt since the internet. Rather than fear it, smart operators will grab…
By Anaïs Guillemané Mootoosamy An emotional connection with fans is as important as on-field performance. Your team’s on-field performance might be what dominates headlines –…
By Roger Dooley Walmart is experimenting with paper catalogues. Yes, you read that correctly. The retail giant that helped drive countless catalogue companies out…
By Aaron Baar The grocery delivery platform is the first retail media partner to enable targeting and end-to-end measurement directly within TikTok’s ad platform. Dive…
By Mark Ritson New ads for ChatGPT scored low on fluency—and even lower on branding basics OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming…