By Chris Savage. Focus less on the product and more on the company and the people who work there. When building a messaging strategy, the…
By Alexandra Sheehan Storytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s…
By Jeanine Poggi Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a…
By Denny McCorkle The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just…
By Tanya Dua A large number of brands have been using Snapcodes, Snapchat’s own version of QR codes, to elevate their marketing campaigns. Snapcodes are potentially huge:…
By Taruka Srivastav. Facebook has introduced Facebook Cross-Platform Brand Lift in the US and UK which along with Nielsen Total Brand Effect with Lift…