By Maria José Hernández Roncancio Facebook Ads have revolutionized the world of advertising by making the process easier. We’re already familiarized with its interface…
By Sahil Patel. People would rather watch multi-episode video shows and other serialized programming than one-off videos, publishers are finding, which bodes well for…
By Danny Vena. For all the talk about Facebook taking on TV and streaming video, the answer is much simpler — and potentially lucrative.…
By Michael McNulty. With progress of any kind comes the time for evaluation. Unfortunately, the ad industry hasn’t taken a holistic look at the consumer…
Sourced from eMarketer Facebook, Snapchat and Twitter want a piece of the digital video advertising pie Facebook, Snapchat and Twitter are embarking on a…
By Tom Willis When we hunt for tips on building great content there’s a mantra often banded around that’s lost in translation, which is that…