By Tanya Dua A large number of brands have been using Snapcodes, Snapchat’s own version of QR codes, to elevate their marketing campaigns. Snapcodes are potentially huge:…
By Taruka Srivastav. Facebook has introduced Facebook Cross-Platform Brand Lift in the US and UK which along with Nielsen Total Brand Effect with Lift…
By Mitali Hobbs, and Elizabeth Mansfield, . Sharing a beer is one of America’s favorite pastimes: it’s how we watch the game, celebrate the…
By Addison Nugent. Back in the early aughts, when social media was a domain relegated to angsty teens, the adult workforce would have laughed…
By: Maren Williams In the past, the notion of “Reach” was simple: The greater the reach, the more likely your message connected with potential…
By Neil Patel. It feels like online marketing changes every day. New growth hacks emerge, and old tactics fade off in the distance. Our…