By Jeff Green. How fast? As fast as big media companies can move when they face an existential threat. Since I became the…
By Andrew Medal. Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your…
By Madeleine Burry Here’s a harsh reality: For any job posted, many, many candidates will apply. Some of these candidates will be less qualified…
By Sara Fischer. Twitter has commissioned data from Nielsen and Foursquare to evaluate its impact on offline sales and store visits. The results: Promoted campaigns…
By Marcia Riefer Johnston Hey, marketers! Do you ignore your organization’s most important audience? Probably, says consultant and author Carla Johnson. Chances are, you…
Welcome to the digital age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your…