By Mitja Rutnik. WhatsApp may be currently testing a new feature that could save a few headaches. Currently, when you’re chatting with someone and…
By Mike Shields. Snap has made easy ad skipping a feature of its Snapchat messaging app. That poses a critical challenge for marketers, who…
If you think sex sells, you’d be wrong. You now need to associate your product with compelling dialogue to make it appear attractive. By…
By Dave Roos. n the mid-1990s, Ethan Zuckerman worked for Tripod.com, one of the first free web-hosting services for creating personal websites. Zuckerman, now…
By Jessica Davies. The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting. The publisher is tapping into its subscriptions…
By Steve Cody. How to avoid throwing out the baby with the bath water when you’re repositioning your business’s brand. My firm is right smack…