Think social media like Twitter are just for fun and a place to put your advertising message? Well, it turns out Twitter can be…
By Bethany Biron Much like millennials before them, Gen Z — the demographic born between 1995 and 2010 — has been a particularly tough…
By Jeff Beer. The social network hits Cannes with new features for creative marketers to use on its Creative Hub platform. In 2016, Facebook…
By Eric Chiu. Virtual reality is a new area for content creators, but there generally haven’t been many ways for them to get in-depth…
By Claire Atkinson CANNES, France — Mega-yachts, five-star hotels and private concerts with rock-and-roll legends? This ad agency has had enough. Publicis Groupe, the…