By Jessica Davies. The Economist prizes its high-quality environment, but that doesn’t mean it’s against audience targeting. The publisher is tapping into its subscriptions…
By Steve Cody. How to avoid throwing out the baby with the bath water when you’re repositioning your business’s brand. My firm is right smack…
Social media monitoring gives journalists more power to verify that stories coming in are real. However, it also gives others power to track where…
Sourced from WIRED. Which new technologies will really make an impact on tomorrow? WIRED and Accenture gather a group of thinkers to discuss what…
By Josh Ritchie. Many content marketers think they’re doing content right. They brainstorm. They monitor upcoming events. They plan their editorial calendar based on things like:…
By Jeffrey Hayzlett. E-commerce sales grew 15.6 percent in 2016 and now accounts for 11.7 percent of all retail sales, according to recent reports.…