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News June 22, 2017

Nutella employed an algorithm to design its packaging

By Ashley Carman. Nutella’s manufacturer Ferrero partnered with its advertising agency Ogilvy & Mather Italia to devise a plan to get people to buy…

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News June 21, 2017

Apple’s plan to kill autoplay feature could leave publishers in the dust

By Dylan Byers. Is this the beginning of the end of autoplay? You know those pesky, annoying videos that automatically start playing when you…

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News June 21, 2017

What you need to know in advertising today

By Mike Shields Given all the noise surrounding aggressive moves into original video by everyone from Facebook to Twitter, you’d be forgiven if you…

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News June 21, 2017

Has Influencer Marketing Effectively Become Clickbait?

By David Hunegnaw. Brands using influencer marketing for content likely had the best of intentions when they began. But like much of the internet,…

Read More
News June 20, 2017

Pinterest is now advertising on billboards around New York City

By Kurt Wagner. Pinterest wants to grow its user base. Pinterest is trying to add some new users the old-fashioned way — with giant…

Read More
News June 20, 2017

Advertisers should follow Vodafone’s lead after Facebook and Google failures

By Nils Pratley. About time too: a major advertiser has become so frustrated with Facebook and Google’s limp attempts to police the content they…

Read More
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