By Ross Benes. With ad buyers pushing to ensure digital ads are viewed by humans, publishers have had to adapt. To increase its viewability…
By Laurie Sullivan. Google Maps is crowdsourcing information based on people sitting in traffic, as mobile phones running Apple or Google operating systems use…
By Seb Joseph. Rather than bundle social video into sponsorship deals, Premier League clubs want to carve out its commercial value to convince sponsors…
By Sarah Mahoney. Outdoor brands wasted no time blasting President Donald Trump’s new executive order about America’s national monuments. Patagonia called the move hypocritical…
Sourced from eMarketer. Strong results despite a wrenching quarter Google parent Alphabet seems to have survived an advertising controversy basically unscathed, posting strong Q1…
By Tim Baysinger. Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once…