By Thom Forbes Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself,…
By Larry Myler. To be clear, Manuel Fragoso is not a true Serial Entrepreneur. More accurately, he should be classified as a Simultaneous Entrepreneur.…
By Sam Thomas Davies Churn is one of our least favorite words. And when we hear it, it usually means one thing-We’ve lost a…
By Yuyu Chen. With more than $1 billion in revenue and over 14,000 employees across 32 offices globally, PricewaterhouseCoopers’ digital arm, Digital Services, is…
By Gavin O’Malley. Transformative as it has been, the mobile revolution has left Google’s dominant market position largely intact. Indeed, the search giant will…
By Rajeev Goel. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms…