BY JEFF PEROUTKA This two-pronged approach to SEO will increase your website’s relevance. When others link to your website, Google wants to learn what value…
By Georgie Everitt Does AI pose a threat to copywriters? No, says Georgie Everitt: not if we remember that words hit differently when they come…
BY AMIT BENDOV New policies signal a major change for brands that have relied on ‘spray-and-pray’ techniques to drive sales. We all know the…
Sourced from Forbes Whether it’s from their favourite store, a service they use or perhaps a local non-profit they follow, people are likely being…
By Helen Croydon Have you ever visited a website and been dazzled by a string of emotive words, promising an array of positive outcomes,…
By Alessio Francesco Fedeli The current landscape of digital technology is marked by the struggle to achieve visibility for your business online and target the appropriate…