By Anna Johansson There’s a big problem with glorifying KPIs — or at least relying on them too much. And too many companies today…
By Ian Krietzberg A lot of users, including Representative Alexandria Ocasio-Cortez, don’t agree with Twitter and Elon Musk’s latest claim. Twitter has an advertising…
By Liz Hess Known’s Liz Hess describes a world where linear customer journeys have given way to a complex matrix of platforms and routes.…
By Amanda Pressner Kreuser Whether it’s showcasing your company’s work, building your reputation as an industry thought leader, or trying to create demand for…
By Jai Hamid Meta is reducing its engagement with news publishers, focusing less on current affairs on its platforms. The company launched a text-based…