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News August 30, 2023

PepsiCo marketing exec on Gatorade’s women’s sports sponsorship strategy

By Alyssa Meyers “There were days 50 years ago that I’m sure most brands were only focusing on male sports,” Mark Kirkham, the company’s…

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News August 30, 2023

Threads and the Social/Communications Map

By Ben Thompson If you’re only going to tweet once every 11 years, then you better make it count; the best way to do…

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News August 30, 2023

These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI

By Jeff Beer Four lessons that show the enduring value of David Ogilvy’s advertising wisdom. Why the industry should re-embrace the legend’s insights to…

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News August 29, 2023

Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online

By Pesala Bandara A terrifying new ad campaign featuring a deepfaked girl is warning parents against sharing photos and videos of their kids on…

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News August 29, 2023

I made nearly $1 million in revenue my first year on Etsy. Here’s how I did it and my best tips for shop owners.

By Aria Yang Hannah Gardner is an e-commerce entrepreneur who made over $945,000 in her first year on Etsy. She says the easiest Etsy…

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News August 29, 2023

Effective Strategies for Link Building on Bing and Google

By Nate Nead Search engine optimization (SEO) relies heavily on link building to boost a website’s ranking. While both Bing and Google employ link…

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