By SEBASTIAN DIAZ Privacy is poised to be a big topic in 2024, with multiple ramifications on the digital advertising front. Sebastian Diaz, iAB…
By Dirk Petzold Unveiling the artistry: BrandPacks’ Adobe InDesign brand guidelines presentation template is something else. A brand’s identity is its compass, guiding it…
By Branwell Johnson Gather intel, raise profile, and target carefully: those are Branwell Johnson’s ‘three commandments’ for agencies looking to leverage positive ad spend outlook…
By Nathan E. Sanders archive page& Bruce Schneier Social media’s unregulated evolution over the past decade holds a lot of lessons that apply directly to AI…
By Guy Kawasaki & Madisun Nuismer Below, co-authors Guy and Madisun share six key insights from their new book, Think Remarkable: 9 Extraordinary Habits that…
BY AMIT BENDOV New policies signal a major change for brands that have relied on ‘spray-and-pray’ techniques to drive sales. We all know the pain…