By SCOTT KEFFER Believe it or not, direct mail aligns perfectly with the preferences of Boomers. In the unending search for the holy grail…
By Sissi Cao A summer job Michael Dell had when he was 16 gave him a “an early lesson in direct marketing.” Dell (DELL),…
By JOY GENDUSA Here are a few common pitfalls business owners encounter when creating a marketing strategy — and how to address them. Have you…
By Paul Kunert Penny Appeal sent more than 460,000 texts asking for money to help war-torn countries, no opt out Typically it is energy…
By RICK ELMORE Direct mail fundraising can resonate with millennials and Generation Z, but a refined approach to direct mail campaigns is in order.…
BY JOY GENDUSA Use these three key tips to successfully incorporate personalization into your marketing. In the early 2000s, Starbucks made writing customers’ names on…