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News May 23, 2023

Kia’s Logo Redesign Was a Total Flop. The Company Did What No Brand Should Ever Do

By Nick Hobson Kia violated these four basic design principles. Kia redesigned its logo in January 2021. The change was met with criticism and…

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News May 23, 2023

‘The perfect marketing tool’: marketers on the resurgence and future of the QR code

By Sam Anderson We ask a bumper crop of marketers from The Drum Network why the humble QR code it still enjoying its long…

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Scared to start a creative agency? We got advice from someone who’s done it

By Georgia Coggan Richard Attwater, founder of new agency Sergeant Walnuts, shares seasoned advice. If you’ve always wanted to start a creative agency but…

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News May 22, 2023

Blog Writing Format: 7 Essential Ingredients for a Successful Blog Post

By Trevor Sinclair Have you ever been glued to a blog post that you just couldn’t put down? You laughed, learned something new, and…

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News May 22, 2023

10 Ways to Help Viewers Find Your YouTube Videos

By Sam Wolfe Making good videos won’t guarantee you success on YouTube, viewers need to find your content. Use these tips to make that…

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News May 19, 2023

Product-Led Content: Weave Your Product into SEO Content

By Ali Faagba If you’ve ever gone from reading a blog post to signing up for a free trial of any software after conducting…

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