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News July 29, 2022

Blueprint for Building a Data Product Business

By Bill Schmarzo A Blueprint is a detailed design plan of something to be built. I have written several articles about Data Products and…

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News July 29, 2022

What Colours Should You Use For Your Personal Brand? (and Why It Matters)

By Shaan Rais When it comes to personal branding, the right colours have the power to attract clients and opportunities, while the wrong colours…

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News July 29, 2022

Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

By Danielle Wiley In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one…

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News July 28, 2022

Coca-Cola has an ambitious plan to double its number of customers in the next few years

By Jeff Beer Global chief marketing officer Manuel Arroyo outlines the OpenX partnership with advertising holding company WPP, and how it will drive new…

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News July 28, 2022

Why the Subscription Economy Needs to Focus on Customer Retention

By Tue Sottrup In the subscription economy, brands need to react quickly to keep customer churn to a minimum. It’s no secret that the…

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News July 28, 2022

Instagram’s Enhanced Creator Tags: Implications for B2B Influencer Marketing

By Lane Ellis How can B2B marketers make their content stand out and highlight the talented subject matter experts, creators, and influencers they partner…

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