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News January 15, 2026

Equal treatment ads can backfire, study finds

By Jeff Cohen A new study published in Marketing Science has found that some of the most widely considered online advertising safety and fairness policies may actually…

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News January 14, 2026

Second place really doesn’t look good on Tesla

By Tom May When your brand is built on being number one, finishing second isn’t just a problem, it’s a complete identity crisis. Some products…

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News January 14, 2026

Why TBWA’s bet on stop-motion made perfect sense for its Dutch lottery ad

By Tom May In an age of AI-generated shortcuts, one Dutch lottery campaign chose a style of animation where five seconds takes a day.…

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News January 13, 2026

Junk food TV and online advert ban comes into force

By Archie Mitchell Junk food adverts are banned on television and online starting on Monday as part of a drive to tackle childhood obesity.…

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News January 13, 2026

How being weird can save branding in 2026

By Bentzion Goldman Design Director at Mother Design, Bentzion Goldman, feels identity design has become safe, sanitised and downright boring in the last 12…

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News January 12, 2026

3 Simple Ways To Make LinkedIn Work For You In 2026

By William Arruda It’s a new year, which makes it the perfect time to update your LinkedIn profile and communications strategy to make sure…

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