BY LAUREN KLEINMAN Brands must stop siloing PR, affiliate, and paid media if they want to build consumer trust that converts. For years, brands tried…
By Hope Horner • Edited by Chelsea Brown AI has stripped the cost and complexity out of video production. The result? An endless stream of content where…
By Kendra Barnett WPP Open Pro is a new push from the holdco to expand vertical and horizontal integration of its flagship AI platform. British…
By Megan Poinski, AI chatbots are not created equal. Chatbot developers at competing companies often place a different emphasis on what gets suggested, the sources…
By Peter Allen Clark Search has seen an enormous upheaval recently in terms of tools, intent, and expected experience, with social platforms like TikTok forging…
By Pierre DeBois How OpenAI’s new shopping feature will fundamentally reshape customer experience expectations in ecommerce and retail. The Gist Instant Checkout transforms ChatGPT into…