By Brian Clark We’re aware each element of copy is designed to get the first sentence read, and from there keep the reader engaged step…
By ANDREW KORDEK Over the last two decades, email marketing and its optimization have been written, talked and argued about—from the tactics of acquiring…
By Laurie Sullivan With the state of third-party cookies and identifiers in flux, as well as increasing regulations around consumer privacy, Customer Data Platforms…
By Brian Steinberg Depending on who is doing the talking, TV’s 2020 “upfront” market was absolutely horrendous or merely awful. Advance advertising commitments for the…
By HANAA’ TAMEEZ Going into month eight of the coronavirus pandemic, we’re just beginning to understand the long-term impacts that the global event has…
BY SEAN CAPTAIN Firefox offers the speed and convenience of Chrome—and protects you from prying eyes. The web browser has become the central app on…