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News October 16, 2020

Quarantine Is the Perfect Chance to Reach the Elusive Male Beauty Consumer

By Emily Jensen. But according to our data findings, not for the reasons you think. What do men want when it comes to grooming products?…

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News October 16, 2020

How Farrow & Ball is bringing the luxury experience online for digital DIYers

By Rebecca Stewart Farrow & Ball’s sales have grown “exponentially” this year thanks to a home improvement boom. The Drum catches up with the 75-year-old…

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News October 16, 2020

Zooming In—Should SMEs Invest In The Personal Brands Of Employees?

By Trevor Clawson Suddenly, we’re all stars of the small screen. OK, perhaps that’s over-egging the pudding but it’s certainly true that increasing numbers…

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News October 15, 2020

Avon ‘blows the dust off’ its brand after a digital overhaul

By Rebecca Stewart. Avon is honing in on its ability to transform women’s lives, with a global campaign asking people to reconsider the 135-year-old beauty…

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News October 15, 2020

McDonald’s Surprises Parisians By Launching These New Unique-Looking Street Ads

By Lukas Garnelis and Robertas Lisickis When you think food advertising can’t get any better than it is now, someone finds a way to one-up the…

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Uncategorized October 15, 2020

Online Ad Business Is Picking Up. Buy Twitter, Facebook and Alphabet, Analyst Says.

By Eric J. Savitz Social-media stocks are getting a boost from Deutsche Bank analyst Lloyd Walmsley, who raised his rating on Twitter and lifted his price targets…

Read More
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