By Charlie Grinnell. The marketing world is full of buzzwords: “omnichannel,” “integrated advertising,” “customer journey” … the list goes on and on. I believe…
By Gene Marks. Many of my clients who are looking for a customer relationship management system ask me: is there a specific offering that…
By John Koetsier. Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if…
Sourced from Inc. Being honest and truly helpful is a surefire way to gain your prospect’s trust. With audiences today being more digitally-savvy and…
By Molly Miles Rizor. I landed my first sales job in 2001. At that time, I spent the workday in my car, calling on…