By Marco Mottola It’s no secret that Google Ads (formerly known as Google Adwords) and Facebook Ads have a long-standing rivalry. What is it…
By ELIAS LEIGHT . Popular creators on YouTube and Instagram can make money promoting music, but if they promote too many duds, their popularity…
By Madeleine Streets For most of 2020, brand marketing has been a critical way for companies to connect with their consumer and try to preserve their loyalty.…
By Lane Ellis. What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready? B2B…
By Abner Li YouTube Music has seen a flurry of changes in recent weeks ahead of Play Music shutting down by year’s end. A smaller…
Sourced from The Drum A report published by Influencer and GlobalWebIndex has found that two thirds of consumers think they will use social media…