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News November 2, 2020

Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens

By Laurie Sullivan With the state of third-party cookies and identifiers in flux, as well as increasing regulations around consumer privacy, Customer Data Platforms…

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News October 30, 2020

Inside TV’s Terrible, Horrible, No Good, Very Bad Upfront

By Brian Steinberg Depending on who is doing the talking, TV’s 2020 “upfront” market was absolutely horrendous or merely awful. Advance advertising commitments for the…

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News October 30, 2020

Here’s how Covid-19 has changed media for publishers and consumers

By HANAA’ TAMEEZ   Going into month eight of the coronavirus pandemic, we’re just beginning to understand the long-term impacts that the global event has…

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News October 30, 2020

Switching from Chrome to Firefox can supercharge your privacy in minutes

BY SEAN CAPTAIN Firefox offers the speed and convenience of Chrome—and protects you from prying eyes. The web browser has become the central app on…

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News October 29, 2020

The Power of Persuasion

By Chris Panteli The age of ‘influencing’ is here and cemented itself as a social normality within society. If somethings is not endorsed by the…

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News October 29, 2020

Reconsidering The 30-Second Ad Spot And Consumer Attention

By Max Kalehoff U.S. digital ad spending surpassed TV advertising several years ago. However, many of today’s brands still haven’t rebalanced their advertising strategies when it comes…

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